Edison International, USA
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pixel shim About Cheryl Edison

Cheryl Edison is a senior global brand strategist with an international reputation for successfully launching companies, products, and services into new markets. She focuses on building strong brands and carrying their power through to values-based operations, strategic alliances, and sales. Negotiating in English, Spanish, and Italian, Edison has provided strategic business development, analyzed customer and market dynamics, and built passionate teams for some of the world's leading corporations and innovative start-ups, including Carrefour, Telcel, Volvo, Revlon, Llongueras, and the Webby Awards. Her track record across North America, South America, and Europe provides a winning platform for building profitable operations through global and regional tactical planning. Unwavering in her dedication to expanding the reality of global citizenship through the engine of commerce, Edison has launched companies, joint ventures, products, and services in more than 30 countries on four continents.