Edison International, USA
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pixel shim About Cheryl Edison

Cheryl Edison has launched products and services in 27 countries.

Edison is a senior global brand strategist whose core capabilities are building a strong brand and carrying the power of that brand through to new market launch and sales. She positions, localizes and launches a wide range of innovative products to new markets.

Edison negotiates in English, Spanish and Italian and is highly sought after for motivational leadership & strategic promotions. She has a proven track record across North America, South America and Europe for building sales with global and regional tactical planning.

Recent projects include:
  • Managing Producer, Bing! Productions
    Film & print production to launch Volvo’s newest SUV:  www.volvocars.com
  • Vice President, Emotiv
    Go-To-Market strategy & tactics for world’s 1st broad capability consumer technology brainwave company:  www.emotiv.com
  • Director, Strategic Sales & Marketing, CIM Italy
    Go-To-Market strategy & tactics for 1st cell phone service for world’s largest retailer: www.carrefour.com
  • Director, International Marketing, Firefly Mobile
    Go-To-Market strategy & tactics for 15 countries in Latin America and Europe for Firefly Mobile for 1st cell phone designed especially for kids: www.fireflymobile.com
 
 

 

 

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